This study aims to look at bihar as a tourism destination, understand its potential in light of its history, both cultural and political along with the. Lopez design was commissioned by the bihar museum for brand strategy and communication strategy keeping with the precepts of the brand strategy's roots and engage with the people of bihar, national tourists and international visitors.
In order to boost tourism in the state, the government is formulating an we are developing a targeted communication design and strategy to.
Project: 20 years perspective (tourism) plan for the state of bihar the tourism master plan for bihar has been prepared as per the guidelines suggested communication facilities, accommodation and other tourism supported facilities,. Attracting new visitors is a major concern for destinations that are trying to increase tourism revenues a marketing communication plan addressing new visitors.